Proprietor: Chef Mugdha Upasani ®

SMS Food Station

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COVID 19 & Economic Challenge

#saveyourfavouritecafe #supportrestaurants #smsfoodstation

COVID 19 (Also Known As Novel Coronavirus) Has Affected A Lot Of Lives, Those Who Tested Positive & Also Those Tested Negative. A Brave Step In The Form Of A 21 Days Lockdown Was Taken On 25 MArch 2020 By Our Country Leaders To Stop The Spread Of This Unknown Enemy & Hence Laid A Foundation For Victory. The Virus Spread Has Slowed Down But Not Stopping Down & The Lockdown Has Been Extending Eversince. Amidst All This Chaos A Lot Of Businesses, Industries & Individuals Were Left Clueless About What The Future Holds. One Such Industry Is The "Food Industry" Which Inspite Of Being Categorized As An Essential Service Has Been Suffering With Loss Of Fruitful Business. Dine-In Has Been Halted, Pick-Ups Are Discouraged For Safety, Delivery Options Are Either Restricted Or Unaffordable, Procuring Good Quality Raw Materials Like Fresh Vegetables Or Groceries Is Either Difficult Or Unethically Expensive, Demand For Food Deliveries Is Hence Down & Running Costs Are Constantly Rising.

Usually An Average Food Joint Irrespective Of Dine-In Or Cloud Kitchen Model Runs On An Average Of 60-65% Of Business Volume Which Includes Mandatory Costs Such As Rents, Electricity, Salaries & Regular Daily Purchases, The Rest Goes Into EMIs & Living Costs Of Restaurant Owners. Any Wastage Of Any Kind In Such Situations Is A Direct Loss & Can Be Covered Only By Getting More Business Or More Orders.

SMS Food Station Has Been Operating On A Low Profit High Value Model To Ensure Maximum Reach Of Our Delicacies To Your Taste Palates. This Model Needs A Higher Running Cost Because Profit Is Made By Maximizing Visitors Or Orders & Not By Charging High. Since 25 March 2020 We Have Received A Business Of Only 20% Of Regular Times & Our Running Costs Have Been Constant. In Order To Keep The Location Intact & Running We Have Pumped In Any Finance That We Could & Are Now Running Dangerously Close To An Empty Pot. In Order To Save The Business & Keep Ourselves In The Market We Will Need A Calculated Figure Of INR 90000. This Figure Will Help Us Survive The Crisis For The Month Of July & August.

With Govt. Completely Ignoring The Importance Of Restaurant Industry The Only Option Left With Small Outlets Like Us Is To Bring In Kindness & With Your Donations, Big Or Small, We Are Definitely Going To Survive. In Exchange For Donations We Will Be Gifting Our Donors With Some Memoirs That Will Convey Our Heartfelt Gratitute & Keep The Bond Strong.

Chef Mugdha & Chef Shashaank

SMS Hosts



Our Heroes:

18% Target

1. R****h N******r : 29 April 2020
2. R******t U*****i : 01 May 2020
3. Anonymous S 07 May 2020
4. V*****t R****t : 09 May 2020
5. N******a D*s : 09 May 2020
6. Anonymous D : 09 May 2020
7. T***s D*****e : 09 May 2020
8. Anonymous A : 10 May 2020
9. S***i : 14 July 2020
10. D***a M***e : 09 Aug 2020